By Miguel Gutierrez–
In an industry where God and the concept of religion is mocked, Jerry Lorenzo has reached massive success with his brand “Fear of God.”
“Right now in fashion there crosses everywhere, and Givenchy has Jesus Saves tees,” Lorenzo says. “But no one is really providing the message behind all that. In coming up with the brand Fear of God, I liked it because it’s gangster, the gangsternness of really how tough
this walk is.”
Lorenzo came to Los Angeles to finish grad school and, being away from his parents’ coverin, he embarked on a journey of self-discovery, ditched his Christian upbringing and sampled the party life in Hollywood.
He made lots of friends and supplemented his own income by staging parties, fusing hip hop and techno to forge his own field. He was the center of the party, and he noticed that he also became a center for fashion.
“I had the ability to influence fashion trends,” he says. “I saw that I would wear something and people would start to dress like me.”
After years in the party scene, he edged back towards God.
“Being from a Christian home, you think you know what’s right and what’s wrong,” he says. “I thought I was doing a good job juggling the two. But it got to the point where God said, ‘That’s enough. I have something for you to do and you either do this or you live this other life. As my faith started to grow, I realized that I was not only in the wrong circles but that I was the creator of this platform. I was bringing the alcohol sponsor and the women. It was a heavy realization.”
So he dropped the party scene and dug into the fashion industry. Stylizing high-end comfortable, he pioneered extra long T-shirts made of drapery fabric, the use of titanium zippers, Japanese denim jackets. His Desert Storm high tops sold for $1,100.
Instead of sending his shoes to celebs to promote his brand, he gave them to the homeless on Skid Row. It got more attention because the media came out to see what the heck was happening: luxury brand given to the down and out?
His company, with 150 employees in three continents, reached $7.5M in revenue as of April 2025.
“When you’re at peace with God, there’s a fear of God that’s a reverence,” he says. “On the flip side, when you don’t know God, there’s a literal fear. I wanted my brand’s name to play on these two different meanings. If people dig deeper with this brand, they can find truth.”
